Since social media management can seem like an overwhelming task, we’ll talk about some of the top social media marketing tools. These tools can make it easy for you to create awesome social media content and help accomplish your goals in less time.
Social media marketing has transformed in the past few years, and it’s not going to stop. Only in a short time, it seems numerous game-changing innovations such as the addition of stories and various stickers. These changes have added diversity to social media marketing strategies, allowing greater engagement with followers with polls and question boxes.
How do you keep tabs on the latest social media trends without leaving the news on or Googling every day? How do you keep an eye out for the latest designs? These are just some of the questions that push social media managers.
These tools have received the nod of approval from numerous well-recognized social media marketers. They can play an integral role in increasing your productivity and reducing your workload.
Social Media Image Maker
Most social media marketers will tell you that uploading photos across multiple platforms isn’t as simple as it sounds. What could possibly be so complicated? It’s all behind-the-scenes. Every social media platform has its own list of extensive rules and regulations governing the length and details of the images you can post.
With this diversity, there is no one-size-fits-all approach to uploading images. You would have to resize and recreate your images for every social media account so that you’re following the rules without losing any precious pixels.
Social Media Image Maker allows you to resize images in a quick, convenient method. All you need to do is check the fine edges and upload the image on their website for the correct size. Go ahead, try to use the Social Media Image Maker and tell us what you think!
One massive impact that social media has had on marketing is leveraging the use of influencers.
Influencers are people on social media who have hundreds of thousands of followers looking to them for inspiration and advice. These individuals leverage their power and viewership to promote specific brands and businesses. They’ll charge thousands of dollars to snap a photo with a product and rave in detail about how awesome it is. This allows their thousands to millions of followers to see your brand endorsed by someone they admire.
It may sound simple, but the struggle comes long before that post. It can be tough to choose the right social media influencer for your brand. Influencer marketing isn’t just about exposure the influencer gives, but also the branding their image provides. You don’t want to risk selecting someone who won’t give off the right image or who has a troubled history involving values you don’t stand for. How do you select the right influencer? How do you know the suitability of a particular influencer for your brand?
While there are multiple tools that can help in gathering this information, we think Brandwatch is the most popular one out there.
The data on Brandwatch gives you all the information that you need to choose the right influencer for your marketing campaign. From the data in perspective to brand mentions and the number of followers and likes they have on social media, this platform offers you all you need to know about social media influencers.
If videos aren’t the left, right, and center of your social media campaign yet, then you are seriously missing out on a lot of potential opportunities. Videos are the key to social media engagement nowadays.
While most brands have singled out YouTube as the premier video sharing platform, you don’t have to just be limited to that.
Tube Mogul allows you to upload your videos on all the social media platforms of your choice. You can upload the videos on multiple social media platforms at once, without any additional actions whatsoever. Not only does this optimize and simplify the process of uploading videos across social media, but it also helps you in capturing the true essence of online video sharing.
Besides helping you with uploading the videos together, Tube Mogul also gives you the data for analyzing the performance of your videos across multiple platforms. You can now check the views and interactivity of each video across social media platforms and determine where your customers are more interested.
Canva for Work
Social media marketing isn’t complete without amazing graphics… which aren’t easy to make. Sure, you can have a talented graphic designer on hand, but what happens when they’re swamped? Then the social media manager needs to step in. Photoshop and Illustrator can’t be learned overnight, but downloading Canva can be!
With Canva, you don’t need much graphic design skill to design beautiful, engaging, on-trend graphics. Choose from their hundreds of templates, fonts, and background photos something that suits your brand. With plenty of pre-made content, there’s probably something for your brand. It’s not as complex as Photoshop and once you get used to it, less time-consuming.
The interactive, easy-to-use design for Canva is made in such a way that all novices and seasoned pros can find their calling within the content. You have a drag and drop system, which is unparalleled by any other graphic content creator online.
With these social media marketing tools by your side, you can truly inspire your social media campaign and become a pro in no time.
Keeping the above points in mind, we’re sure you have realized how good strategy can help your business soar to greater heights. It’s time to get creative and plan your venture’s strategy. Even better, hire professionals who are experts in this field (like us!) and be amazed!