Workout videos require so much effort, and there’s a lot that goes into filming one. From creating the perfect setting to filming to editing, a single video can easily take up a few hours of your time before it’s ready to go online.
As a fitness trainer, there’s probably nothing more heartbreaking than not receiving enough viewership on your workout videos.
Whether you are uploading pre-recorded fitness sessions or live-streaming your classes, you need a good number of views to not only promote your fitness business but also to bring in new customers.
However, the thing here is that you have to do more than just creating a video and uploading it on your social media platforms. That won’t make the cut to increase viewership.
Follow these simple yet effective tips to advertise your workout videos online and boost viewership.
Reach Out to Existing Clients
As a fitness business, you probably already have an established contact base. The best thing to do here is to reach out to existing clients and members and let them know what all you have to offer them.
The chances are that they will promote your videos on their own among their friends and relatives that might be big on fitness.
This will give you a chance to send out emails to your contact list and advertise your work with all the relevant details.
Use Social Media to Your Advantage
When used the right way, social media can prove to be an excellent tool for marketing and promoting your business.
Given the current global pandemic, it seems like the entire fitness industry has shifted to the online sphere. Here is where they’ve been conducting virtual classes and advertising their work on numerous social media platforms.
Keep Your Audience Updated
If you were to upload a workout video at 10 PM on a Saturday night, not many people are likely to watch it because of two main reasons. Firstly, nobody is watching fitness videos on a Saturday night, and secondly, your audience won’t be expecting it.
So, it is essential for you to keep your audience updated by sharing your streaming schedule on your social media platforms. This is an excellent way to gain a larger audience and to let your new followers know what they should expect from you.
Run A Fitness Campaign or Challenge
Nothing excites fitness addicts and fanatics more than a good fitness challenge! After all, it’s a great opportunity for them to flex those muscles and show off their progress to the world.
This tip is especially for those fitness trainers who conduct online live classes and are looking for more engagement and viewership.
You can seriously engage your audience by having a challenge. A popular example of this is the ‘before/after’ challenge that has long been making rounds on various social media platforms.
Such fitness challenges have proven to be extremely rewarding because they provide a sense of motivation and accomplishment to people. The best part here is that doing this will also help expand your reach and audience because more people are likely to participate in the challenge, and they will probably also post about it on their personal social media accounts.
You could encourage them to add certain tags in the photos they post, which will greatly help promote your content to a wider audience.
Show Gratitude to Your Audience with Rewards and Incentives
Showing gratitude to existing clients goes a long way, and what better way to do that than by offering some rewards and incentives, right?
It doesn’t have to be anything big or expensive, but any kind of reward will leave a great impact here.
For instance, you could offer complimentary meal plans, workout gear, or say, free one-on-one workout sessions to people who complete a certain number of classes with you. That won’t only help display your gratitude to your clients, but it will also market your workout videos and increase viewership.
Another thing you can do here includes a referral scheme for your advertisement plan.
Every time a current subscriber or member brings you a new client to subscribe to your content who could be their friend, relative, or anyone, the former gets some extra benefits or some kind of reward.
Optimize Your Video for SEO
SEO, the acronym for Search Engine Optimization, is easily one of the best and most effective online marketing tools, but given that you use it the right way.
SEO isn’t just about knowing what your target market searches for online; it is also about ensuring that your content is linkable and shareable.
To be able to promote your workout videos and boost viewership, the first thing you should do is proper keyword research by including relevant keywords or even phrases in the description or headline of your workout video. Doing that will increase the chances of your video appearing in online search results.
Secondly, make your videos engaging so that people end up watching the whole thing and share it with their friends as well.
There is no denying the fact that SEO can be a little complicated and especially for people who are new to this. But, you can always invest some time and energy into understanding how it works so that you are able to use it to your maximum advantage.
A good promotion and effective advertisement are absolutely critical if you want to increase viewership and get more people to watch your workout videos.
However, always remember that it isn’t just limited to boosting your content online. You must always remember and consider the fundamentals that simply include quality and engaging content!
If your audience doesn’t find your fitness videos interesting, motivating, fun, and useful, your advertising and promotional efforts are likely to go all in vain.
So, make sure to consider all the essential elements side by side in order to maximize your potential!