The latest advancements in the world of marketing have meant that word of mouth and peer recommendations are extremely important for consumers. Consumers have become wary of bad experiences, and do not willingly trust brands that don’t have good word of mouth going about them in the market.
While mass advertisements and marketing campaigns are still paramount in building perceptions, the modern consumer would place suggestions from a trusted friend or someone they look to, over the promises from a brand. To make sure that your brand is able to secure deals and finish sales, you need to build a personal form of communication that is trusted by the consumers.
Now obviously you cannot go to the doorsteps of every consumer, and build connections with them through that method. In a bid to improve your standing in the market and to pull over mass potential customers, you need to hire the services of a social media influencer.
These influencers have active pages across YouTube, Facebook, and Instagram, and are popular among the masses for the content they make. They are known as influencers because they can help sway the decision of a consumer in your favor. While influencers used to be financially difficult to rope in back in the day, because of the exorbitant rates charged by actors, sportsmen, and business heads, you can now get a social media influencer for a lot less money.
Should you hire a Social Media Influencer?
The only condition is that the influencer should directly relate to the audience you are selling to. Still interested in knowing why influencer marketing is necessary for you. Keep reading along and build your own perception:
They Have a Wide and Loyal Audience
Most social media influencers happen to have a large and diverse following on different social media platforms. Once you find the appropriate influencer for your brand, your business becomes front and center to their entire audience.
By working with influencers, you ensure that a large audience gets to know everything about your product and the benefits. However, you need to ensure that the influencer you’re working with is from your line of work. If the influencer caters to a completely different demographic, they wouldn’t be able to get you the kind of results that you want from them. For instance, if you’re selling car parts, you would want someone who has their own auto blog or vlog, to act as an influencer for you. People would trust your influencer and, in turn, trust your brand for the products that are being promoted.
They Build Your Followers
Dealing with influencers is a good way to increase your own social media following and your web traffic. Influencers that have a good network or followers would make sure that they are able to increase your following as well.
Working with influencers will help multiply your following as well, and will allow you to increase the number of people that are actively following you across social media. Your followers on social media matter a lot because these followers end up deciding the kind of impact and response you have on your posts.
The more meaningful followers you have, the better you would be able to work towards building the brand image you want.
Secondly, by working with an influencer you are making a positive chain of contact. You get in touch with the influencer, who then forwards your products and your brand image to their followers. These followers then speak about you in front of their friends. And, at the end of the day, you have a long list of followers to add to your accounts.
One thing we love about social media influencers is the kind of content that they come up with. The one thing that makes social media influencers prominent is their ability to concoct stories and then work on them to somehow include your brand persona in between.
Around 62 percent of all respondents from a recent survey mentioned that they follow influencers because of the quality of the content that they create. And, because these influencers are already doing the hard work of creating their own content, they are on the right chords and have cut your own work short.
Additionally, if you work with influencers you will get to know of content creation ideas that even your own marketing team might have ignored.
Since their bread and butter revolve around the social world, influencers are super insightful when it comes to all the latest happenings and the newest trends from the world around them. Not only do influencers try and implement new trends, but they also learn how to incorporate them in a better manner for the clients they work with.
Your business can use these influencers to get acquainted with the trends happening around you too. You can also use their knowledge in social media marketing and other metrics to make sure that you optimize your own content for better performances.
The content that influencers create has meant that people tend to consider them as credible. Their credibility is one of the leading reasons why organizations try to rope them in.
All in all, the credibility of an influencer helps brands get the trust of consumers, and eventually position the brand into a higher light. This is something that you can work on as well. Try getting in touch with influencers that are known for being credible, rather than others that have a significant following, but aren’t trusted much.
Do you know of an influencer who might help your brand? What are you waiting for? Write that email and see what they say! Don’t forget, if you need more help — that’s what we are here for!
Next Steps… Keeping the above points in mind, we’re sure you’ve realized how much Influencer Marketing can help your business soar to greater heights. It’s time to get creative and plan a strategic marketing plan. If you are ready to optimize your digital marketing, we’d love to help you out!