How Proper SEO Can Boost Revenue
Search Engine Optimization, or SEO for short, is an extensive domain that is growing with each passing year. This is due to of the large amount of content available on the internet and the extensive competition to be the first in line when users hit the search button.
For example, let’s say you’re searching for something to eat in a city that has 5 restaurants serving the same type of food. Since the first result on the search page offers exactly what you are looking for, would you continue to search and consider the others that are further down the line and offer the same menu? Most consumers only look at the first few results, hence the importance of SEO to your business. In fact, research has shown that 75% of the users never scroll past the first page and almost 21% open more than one result.
What is meant by ‘proper’ SEO?
Proper’ SEO refers to the execution of the process in your digital marketing strategy. While almost every organization that has a digital presence has caught the SEO bug, not everyone is strategic with how they implement it. Filling up your digital content with popular keywords in a relevant category isn’t the only method to improve SEO. Google, the search engine that holds almost 75% share of the industry, uses more elaborate ways to rank websites.
A number of elements besides keywords play a part in determining where your website will end up on Google search rankings. According to statistics, first page results on Google has an average of 1890 words. It has also been proven that longer posts (i.e. 1000 words or longer) receive more overall shares. Effective content marketing is an important part of an ideal search engine optimization strategy.
Furthermore, Google searches happen more frequently on mobile devices rather than laptops or desktops. This means that mobile-friendly platforms contribute to a greater SEO. Social media is another crucial factor that influences a websites search engine rankings.
Similarly, external and internal links, images, videos, and other visual content must be balanced and appropriately integrated into a website to generate authenticity. ‘Proper’ SEO is achieved when a balance is obtained amongst the diverse types of content and when this content adds value to the lives of consumers.SEO drives website traffic and in turn translates to business leads and increased revenue. Click To Tweet
Influence of SEO in Revenue Generation
SEO drives website traffic and in turn, translates to business leads and increased revenue. The impact of search engine optimization on revenue generation is substantial and can mean the difference between making or breaking your digital platforms. The following are the different ways in which revenue is boosted by SEO:
Increase in Website Traffic
As we’ve touched upon briefly earlier, SEO drives more traffic to your website. Keeping with the restaurant example, the more people that visit your website, the higher will be the chances of them purchasing something from you. Even if you’re just an information providing platform, higher audience means greater interest in your services.
This results in attracting sponsors and other relevant stakeholders that would be willing to collaborate with you and partner with their products and services to their own respective target markets. If done properly, SEO can be successful in placing your website on the first page of search results.
SEO Gives Your Content More Reliability
The links available on the first page of search results are generally considered more reliable amongst those searching the web because they believe that the people behind them are implementing the correct tactics in order to show up on the first page of the results. However, SEO is not only about search engines, but good SEO practices also improve the user experience and usability of your website. Users trust search engines and having a presence in the top search results has a positive effect on your reliability.
Since only 25% of people will opt to look on the second page of search results, it is safe to say that they will most likely find what they’re looking for on the first page.
Find out What Works and What Doesn’t
Improving your SEO requires careful considerations, research, and testing of different methods to determine what works best for your digital strategy. Your own content creation strategies can also help you determine what resonates with consumers and what doesn’t. Make sure to track your keywords, website traffic, sales, and page analytics frequently to see how your SEO efforts are affecting your business.
Unique Selling Propositions
It’s common for websites that typically show up on the first page of Google to contain a unique element that is different from their competitors. Search engine optimization highlights quality content and reveals the best results to please the consumer.
It’s quite easy to argue that SEO should be one of the most highly invested forms of digital marketing among businesses. This is because it offers enormous benefits towards generating website and traffic and in turn driving revenues.
The important to note, however, that it only works when done appropriately with a proper strategy in place. Improper implementation of SEO will only contribute to adverse effects and wasted resources.
Understanding SEO might seem overwhelming but with a talented professional or the right resources, you can easily implement an SEO strategy into your digital marketing. Just remember that SEO is more of a marathon versus a sprint. Taking time to test strategies and results will prove to be a beneficial addition to your digital strategy.
Learn more about SEO and how we can help you increase traffic to your website. Contact us at firstname.lastname@example.org to get started.