Orange County Marketing Agency for NonProfits | Margaux Agency

Orange County Marketing Agency for NonProfits

Harvesters | Second Harvest Food Bank of Orange County

Project Brief

To design a community outreach campaign for the Orange County nonprofit agency The Harvesters. We helped in illustrating their ‘End hunger in Orange County’ campaign with an auctioned fashion show and luncheon.

We wanted to ensure their noble endeavor was remembered. We started with updating their yearly newsletter for people to have a clear insight into the organization, goals and feel welcomed to participate. We wanted to be confident in making them feel classy yet down to earth, in their approach.

For the main fundraising event, we designed a sleek, high-end fundraising fashion show and luncheon. The goal was to invite donors to participate in another great year of funding efforts to end hunger in Orange County. We then created matching invitation and RSVP cards once the event drew closer.

Strategy

We knew that this would be a delicate task. And doing this would require a lot of minimal effort for the end product to be delivered.

Helping them to become more welcoming and come up with something that sets realistic goals was what we worked on.

There was a thorough stress on the welcome notes and we came up with strategies like:

  1. Preparing online SAVE THE DATE cards to remind and mark the calendar to attend the event
  2. Making invitation cards self-explanatory by putting all the required information included
  3. Keeping the cards social and cordial yet professionally classy
  4. Working with designing of invitation cards in an innovative way to keep up with the momentum of the campaign

Deliverables

  • Newsletter
  • Save the Date Cards
  • Invitation + RSVP Cards
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