PPC Pay-Per-Click Management Services | Margaux Agency

PPC Pay-Per-Click Management Services for Fitness Studios

Boost Your Sales Via Effective PPC Ads

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    PPC Services

    Goal Focused PPC Management Services

    Pay-Per-Click PPC management services are a comprehensive process of overseeing the PPC strategy and ad spend of your company. You can delegate your PPC campaign to an in-house team or let a leading agency like Margaux Agency handle it.

    At Margaux Agency, we have a proven record of running successful PPC campaigns for fitness centers, gyms, yoga studios, and pilates studios. The purpose of Pay-Per-Click PPC management services is to create and optimize your PPC campaign, which, in turn, can bring a wide range of benefits to the table. 

    What the Numbers Say About PPC

    Google underlines the significance of PPC management services with the following stats.

    • Companies can generate $2 income for every $1 spent on Google Ads
    • Search ads help boost brand awareness by 80%
    • Millennials like to click on products featured in online ads
    • Prospects who make a click on an online search ad are 27% more likely to make a purchase
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    Launch PPC Management Campaign

    Our Pay-Per-Click PPC Management Services

    PPC Management for Fitness Centers

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    Google Search Ads

    We run ads on both Google and Bing to help you to connect with your target audience and promote your products and services on popular search engines. We will curate, organize, and customize your online ads on the AdWords interface. These ads are well-known for offering strong ROI and surpass organic rankings. 

    Google Remarketing Ads

    Ever noticed how an advert pops up right after you click on a website? You were remarketed. We can recreate the same experience from your brand and focus on visitors who are showing interest in your products/services. 

    Since they have already browsed and read about you once, another glimpse of your brand can tempt them to revisit your site. Make them convert and proceed with a purchase. What makes this service work is that it targets only those users who have shown positive interactions with your fitness studio so it’s likely to generate more sales.

    Google Shopping Services

    Those who sell fitness products will find better results with Google shopping. We make your products appear in a carousel right above the search engine result pages (SERPs). You can instantly make your products visible to your customers and let them view your price brackets. 

    Want To Grow Your Business? 

    Margaux Agency’s Pay-Per-Click PPC Management Services Process

    Step 1 | Start with Research & Strategy Development

    Our experts run extensive keyword research and competitor analysis. We will prioritize setting realistic goals, metrics, and targets to develop a powerful foundation for your PPC campaign.

    Step 2 | Set Up Campaign Analytics

    Next, we will start creating your campaign. Our experienced copywriters use engaging and compelling ad copy that can attract prospects and boost your sales. Similarly, we incorporate supply banners to configure remarketing campaigns. In the end, we set up campaign analytics. You or your staff can quickly review all the relevant metrics and measure the performance of your campaigns.

    Step 3 | Initiate the Campaign

    After setting up your campaign and implementing user-friendly analytics in place, we will click on the launch button and kick-off your PPC.

    Step 4 | Ad Creation

    Our PPC experts keep tabs on campaigns. We will track and optimize your campaign continuously to meet the objectives and goals set up in the first step. Over the years, we have mastered the art of bidding, which allows us to adjust your bids and invest your money efficiently. We will reform your negative keyword, which ensures that your ads don’t show up for searches that don’t convert or aren’t related. We will modify and experiment with your ad copy to draw leads.

    Step 5 | Monitor & Optimize

    We will communicate the results of paid search advertisements regularly. For this purpose, we will offer monthly reports so you can review and learn how your customers are responding to different ads. These insights can allow the management to rework on existing marketing strategies. Moreover, our professionals will incorporate conversion tracking into your ads. These stats will paint a clear picture of how well our PPC management is working for your business.

    PPC Services for Fitness

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    Why Us For Pay-Per-Click PPC Management Services

    Social Advertising

    Do your analytics show a large segment of users on social media? We can market your products and services on popular social media platforms and engage them. Incorporate your online ad into the newsfeed or social hangouts for your target demographics and enhance your brand reputation in an extremely shareable environment.

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    Sequential Marketing

    This is an extended form of remarketing, where we adopt a long-term approach. Our consultants will build a long-term campaign that displays relevant offers and information to your customers over a specific period. 

    There are limitless opportunities—you can check results with different messaging, engage in story-telling, and aim at diverse sequences based on the behavioral activity of your online visitors.

    Display Advertising

    Display advertising presents your ads on all the Google partner sites on the web. This service is unique because it enables you to advertise to your preferred demographics. For instance, if you run a gym, display ads to online users taking an active interest in fitness.

    Are You Ready to Take Your Online Reach to Unprecedented Heights?

    Frequently Asked Questions

    Results

    What type of results can I expect?

    The key performance indicators we look at are website traffic and conversions. We will evaluate how much traffic your website is receiving, and how many people actually converted into the desired result.

    How much traffic can I expect?

    The amount of traffic each month will vary. It depends on 1) how effective we make your campaign and 2) your advertising budget. The more fuel we have in the tank, the more results we can generate for you.

    How many conversions can I expect?

    The amount of conversions will also vary. We will be able to track the amount of conversions from our ads. This will allow us to use performance data of our ad campaigns to make gradual improvements. In consideration of this, we believe your conversion rate will increase over time.

    However, it is important to note that there are external factors that impact conversions that we do not control. This includes the price, product quality, website destination, and market you are competing in.

    Isn’t it expensive to advertise on search engines like Google?

    It can be expensive to advertise on Google. This is because they have a pay-per-click model, which means you pay each time someone clicks on your ads. However, this traffic is often high quality. The people you are advertising to are in search of your products or services, which is often worth the price.

    We recommend our clients to consider the average lifetime value of a customer for their business. Once you understand this, identify the maximum you are willing to spend to acquire one customer. With an experienced paid search manager, we believe we can help you acquire customers at a profitable rate over time.

    Contract & Setup Fees

    How long are the contracts?

    We offer initial contract terms of 3 months. After the initial contract term is complete, your account will be serviced on a month-to-month basis. You have the option to cancel at anytime with a 30 day written or digital notice. After 30 days, we will cancel all services and return any information we have back to you.

    Are there any setup fees?

    There is a one-time setup fee. It is primarily for getting you setup on or end to run your campaign. We will set you up in our search engine systems, analytics systems, and other administrative tasks. We would also set up necessary advertising accounts for you.

    Service & Working Together

    Who will be working on my account?

    You will be assigned a dedicated paid search manager. This person is trained in search engine marketing and is likely to have experience working with clients similar to your industry. This person will be your main point of contact. In addition, each paid search manager reports to a Director, who reviews all deliverables before it is sent to you. This is to ensure that you receive quality work and to resolve tough situations.

    How will you learn my business?

    We will learn your business by sending you a questionnaire. Upon completion, we will schedule a kickoff call with you to discuss the questionnaire and any additional questions may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.

    How will you create ads that fits my business?

    In the questionnaire, we learn more about your ad preferences. In the strategy we develop for you, it will specify the advertising approach that we will use for your business. If you approve this approach, we will start developing the ads in an ad calendar. You will have an opportunity to review all advertisements in advance before it is published.

    Do I have to provide you with content for advertisements?

    No, you do not have to provide us with content. However, if you have content, we are happy to use it.

    Your paid search manager can develop unique advertisements that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop advertisements to engage your audience.

    Will you monitor the ad campaign to make sure we do not waste any money?

    Yes, your paid search manager will be monitoring your advertising campaigns daily. If ads are not performing well, we will pause them and tweak your campaign.

    In addition, your paid search manager will be optimizing your campaign as time progress. In most situations, we are running A/B split tests in your ad campaign. This is the process of testing multiple variations of your ads, and the audiences for the ads. By testing different combinations of ads, we are more likely to identify areas of efficiency.

    Margaux Agency was an absolute joy to work with!

    The ladies did a great job of knowing what we needed, clearly communicating their ideas to us, and executing a difficult project with short turnaround time.

    Client Testimonial

    Elizabeth Crouse, ÉLEVÉ Health