The term social distancing has now been upstaged by “self-isolating”, “quarantine”, and “lockdown” as the entire WORLD has been encouraged to stay inside in order to prevent the spread of COVID-19, a seemingly daunting task. This is an unprecedented time in global history, causing levels of fear and anxiety to spike – for good reason. We’re all experiencing the world come to an absolute screeching halt and the stock market takes a nosedive downward. This is all a tough pill to swallow, but we’re here to offer you some helpful digital marketing suggestions so bear with us as we prepare you for a silver lining in this bleak situation. Are you ready? We live in a TECH age! We have the advanced resources of things like WiFi, Facebook Live, IGTV, and more to keep working, creating, and connecting. We are going to show you how to have online events during social distancing.
Although times are hard, there is no shortage of communication tools. Now more than ever is an opportune time to strengthen your community by engaging your audience with virtual events! Whether it’s an IG Live discussing self-isolation survival tips or getting on Twitch to showcase your favorite at-home workout, we are all collectively finding ways to use digital media as productive coping mechanisms.
Although in-person business and events are taking a hit, now is a profound moment to build meaningful relationships with your loyal fanbase by taking your events online and implementing virtual marketing strategies in lieu of traditional methods. Here are a few tips you can add to your marketing strategy to better maximize the current era of social distancing!
1. Coachella Who? Live Stream Your Online Event
Coachella and other prominent events have been canceled or postponed, but brands, artists, and influencers can still find creative ways to host fun live streams in the weeks ahead that not only give their audience something to look forward to but also provide a new way to connect on a mass level from the comfort of their own homes. In the last week alone, we’ve seen everyone from Diplo to Bernie Sanders use live streams to stimulate community engagement on platforms like Twitch, Instagram, YouTube, and Facebook. In particular, Instagram Live is a fantastic way to connect with your audience in real-time within the Instagram platform, making it easy for your followers to participate.
From holding Q&A’s to live musical performances to even hosting book club meetings, live stream content can be anything you see fit! Comments appear at the bottom of the screen, allowing a two-way dialogue between the user and their audience. These live streams feel like intimate virtual house parties, inspiring people to join an exclusive, easy, and entertaining form of interaction. People can even go Live with another user, so especially in these times of being socially distant, we’ve seen a surge in joint Live videos between influencers, artists, and thought leaders to keep things interactive even while quarantining apart.
2. Generate Meaningful Community Discussions That Make Your Users Feel Supported
It’s important to acknowledge that every industry is being severely impacted by this pandemic, some more than others. In addition, many people are isolating alone, making this a difficult time in a multitude of ways. Prove to your audience that you care about their well-being by prioritizing virtual support groups, workshops, and discussions based on their current problem areas.
For example, if you’re a restaurant that still has carryout service, hold a virtual video meeting once a week showcasing the menu items that will be available for people to pick up and ask your community members what their weekly pain points are with cooking or getting meals so that you can best serve them. If you’re a dentist that’s been laid off, host an informative workshop that explains how oral hygiene is pivotal in keeping the body healthy and feature brands of products you recommend, as an expert. Now is the time to share what service you provide the world in a selfless, positive way in order to support humanity.
Finding innovative, virtual ways to connect with people both professionally AND personally during social distancing will play a key role in your resiliency. In a few months when people begin operating as they used to, they will have formed a deep relationship of trust with your brand if you were able to give them solutions and support at their darkest time.
3. Virtual Happy Hours Are Far Superior Anyway Because… Yoga Pants
Listen, just because you’re in quarantine doesn’t mean you have to stop enjoying your love of a cheeky glass of Cab at 5 pm. What better place than on your couch and in your most comfortable leisurewear? Personally, my quarantine uniform consists of a demolished band tee and P.E. shorts from 11th grade. No one can judge me or tell me I’m violating the dress code. I’m telling you, this is a gift. Now, in your most comfortable fits, you can hang out with your community for a little post-work day morale boost!
Host weekly happy hours and invite community members – whether they are customers, brand ambassadors, employees, or just followers to a cocktail hour! Leave the stress behind and focus on relationship building and positivity. Prompt smiles by asking people what one thing that made them happy this week was, or sharing your favorite home-cooked meal recipe. Focus more on people’s day to day successes rather than business, as right now isn’t the time to focus on drilling business opportunities.
Virtual happy hours are great because staff, colleagues, or community members can join from any city and enjoy the group’s company. By providing a virtual space of relaxation for even just one hour, you will give your community something they crave and miss dearly.
No matter what your current work and life situation are, here at Margaux, we want you to know that you’re not alone and that we’re in this together. No matter how long or how tricky, we will work diligently to provide solutions far beyond just digital marketing because we have long understood that people aren’t robots. We value each and every one of you and hope that you stay safe, stay healthy, and take advantage of your online resources at this time! Let’s come together, by coming online apart!