In light of COVID-19, business owners in the fitness industry are turning to social media to keep their business running. There’s no denying that COVID-19 has brought about a wave of certainty in many industries across the globe. It has definitely caused people to rethink how online marketing can be utilized to keep customers safely engaged and build a deeper connection with them remotely.
It’s no secret that social media has allowed people to stay connected with each other while social distancing. It has given brands a platform to communicate and have direct access to their prospective customers so they can get more recognition. Even in this time of crisis, it has proved to be an invaluable tool for communication.
In this blog post, we’ll look at some benefits of live-streaming fitness classes on social media apps. We’ll also go over some tips on how fitness professionals can get the word out about their live classes.
Benefits of Live-Streaming Fitness Classes
As live streaming is rising in popularity, more and more people are finding it easier to work out at home. Fitness brands all over the world are also adapting to this digital change to stay afloat in times like these. Let’s take a look at some amazing benefits of live fitness classes and how they can help you retain your customers.
The great thing about live streaming is that you can be flexible with your time and the costs. You can choose to have a few or all the instructors at your health and fitness club partake in these classes. You can also scale back and conduct these classes yourself, depending on what’s feasible to you.
The primary goal of these classes is to ensure that your viewers are engaged throughout the live stream. To make money through these classes, you need to keep your customers entertained and encourage them to work out with you. There’s no right or wrong way of hosting a class as long as you’re staying consistent and keeping your clients happy.
Sticking to a schedule, especially when things start feeling like Groundhog’s Day, can be a blessing. If you were conducting fitness classes before the pandemic, you now have the option to take them online to help bring in revenue. The best part is that you can maintain the same schedule as before without much difficulty with the right setup equipment.
Live streaming doesn’t give you a chance to edit or rewind anything. This can be a great thing if your whole brand is based on authenticity. It gives you a chance to be transparent with your audience and create a deeper connection with them. All of this can help you establish trust, which is essential for your business, especially if you’re looking to increase brand loyalty.
4. Customer Engagement
Another huge bonus that comes with live streaming fitness classes is that you can interact with your audience. This is a great way for any business to truly get to know their customers and find out what works for them. It also gives you the ability to encourage and support your clients and help them along their fitness journey.
Just because it’s online, doesn’t mean you can’t get personal the same way you would in an in-person session. If you’re creative, you can find plenty of ways to create a meaningful relationship with your clients and earn their loyalty.
Marketing Your Live-Stream Classes the Right Way
Are you about to start live streaming your fitness sessions for your clients? Here are some important tips you need to keep in mind:
Update Your Website & Social Media Pages
Transitioning from in-person classes to live classes won’t be easy. It will take some time both for you and your clients to adjust to this new digital experience and get the most out of it. To make sure you’re getting all of your clients to join your Live Stream, you need to communicate it across all your digital platforms.
Your website should be one of the first platforms you update. Since it’s the online face of your business, it needs to be eye-catching and user-friendly. This is where you can create a great first impression on your new members. You need to make it clear on the homepage that you’re offering online classes now.
Get in touch with a digital marketing and design agency if you want to leave a lasting impression with your website on new visitors. Don’t forget to keep your social media followers updated regarding your live classes as well to get more people to sign up.
Take Advantage of Referral Programs
It’s also important for you to generate a lot of buzz for your live fitness classes. Start a referral program to get your existing members to spread the word about your business. This is a useful online fitness marketing tactic as people are more likely to trust a friend over a social media marketing campaign.
It’s also a great way to retain members and increase brand awareness. You need to provide incentives and compelling offers to get your followers to share your live classes with their friends and family.
Offer Free Online Classes as Trials
Before you can start charging for your classes, you need to show your prospective clients why your classes are worth paying for. Consider hosting a few live classes for free at first to generate interest. You can use a variety of social media platforms for this purpose like Instagram, YouTube, or Facebook to do this.
Once your clients can see how your classes will benefit them, they won’t hesitate to sign up for your online fitness program. You can post one or two live streams every other week to show your prospective clients what they’re missing out on.
Live streaming has provided fitness businesses an amazing opportunity to generate revenue and connect with their clients. Without these note-worthy advancements in technology, the fitness industry couldn’t have evolved from COVID-19 as effectively.
Even though gym and fitness studios are now beginning to reopen their premises, it’s beyond valuable to know that we can always rely on online fitness marketing strategies to stay in business and stay safe.