How to Write Effective Engaging Web Content for Websites - Margaux Agency
How to Write Effective Engaging Web Content for Websites

Writing is a skill that many believe they possess, but in reality, few actually have. And blog writing is no exception. You’ve got to keep your readers interested and engaged, and for some bloggers looking to market their business online through SEO, writing for SEO purposes can become a daunting task.

Sometimes, writing blogs that engage and keep a reader hooked and writing blogs for SEO purposes can become two entirely opposite goals. But that’s not how I like to think about SEO writing.

As a matter of fact, those who want to offer a good read to their audience and also keep their articles SEO friendly, can do so without putting themselves through the maze that the world of writers has created. Yes, SEO blogs do need to have strategically placed keywords, but you just can’t stuff the whole write-up with the keywords. What makes the matters worse is bombarding the keywords without checking their relevance in a sentence.

So here are a few tips and trick on how to write SEO friendly content easily and effectively. Read along and take notes.

How to Write SEO Friendly Content

 Writing Begins Even Before You Start Writing

It all begins right from your thoughts. The clearer your thoughts are the better you will be at getting your message across. So, it becomes inevitable and crucial to driving your messages through a robust thought process. What information do you want to share, questions you wish to address, and what’s your Call to Action (CTA)? These are the points you need to keep in mind while preparing your write-up.

Plan Your Blog’s Structure

Plan a structure of your article. The correct structure makes a write-up readable and pleasing to the eyes. Its streamlined layout makes it easy to read and thus, the following three points must be kept in mind:

  1.    Begin with an introduction to the topic
  2.    Prepare the body of the article that contains the message
  3.    A conclusion

Don’t Underestimate The Power of Paragraphs

Just think about it. How would like if you get to read a 500+ word article that is written as a single paragraph? You don’t need to imagine it, just copy all this text and paste it into MS Word or other another word editor place it all together. To save you the effort, here’s a glimpse of what you’ve read so far, in a single paragraph.

You’ll simply give up after reading it for 2 minutes max. And please don’t take it as a challenge; this is just to tell you how frustrating it gets. However, you also need to make sure you don’t overdo paragraphing

Just because

Giving a line

A break

Looks beautiful

See? It also starts getting annoying after a while. And also make sure that you do not

Give a live break when it’s not needed.

Simple Headings Go a Long Way

Do you see how I prepared this article with an introduction, addressing the issue at hand and proceeded with giving you useful tips by using headings? Headings are a great way to let people know what point you are going to talk about.

Headings and subheadings divide your blogs into smaller sections which are easier to read and make the whole write-up comprehensible. Utilizing headings also make your article Google friendly.

Best tips to find your target market

Signal Words

Signal words such as “firstly”, “secondly”, “therefore”, “however”, etc help people to understand the gist of the particular line they are reading. Signal words denote the main idea of a paragraph. They’re like a smaller version of headings. Signal words give you an idea of what’s coming next.

Ask Someone to Read It Before You Post It

Everyone loves their own work. We may be self-critical and like to look at our work with immense attention to detail. But (this is a signal word, now you know we are going to talk about something that counters the previous line) when you get someone to read your blog, you’ll get to know how a reader will perceive your blog. The second opinion person will read it, and if that person gets the idea of your blog, just proofread it, get rid of typos and voila! Your content is good to go.

And above all, read. Read as many SEO blogs as you can. It’s a hobby that goes a long way.


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