Wondering how to use Facebook and Instagram ads for gym marketing?
This guide is what you need to make the most of these social media platforms for your fitness business. When done correctly, Facebook and Instagram marketing can help you expand your reach and connect with hundreds of thousands of prospects in your area.
In this day and age, social media is a constantly changing landscape. Facebook and Instagram are seen making changes in their algorithms almost every week. This means keeping up with the updates can be a full-time job. This also explains why many fitness marketers fail to utilize the full power of these social media channels.
The right way to go about this is by hiring a social media expert who understands the nuances of B2C marketing. They should know how to use Facebook and Instagram ads for gym marketing.
Let’s start by discussing different types of social media ads.
Types of Facebook and Instagram Ads
What’s your goal for social media marketing?
Do you want to improve brand awareness and get more followers on Facebook and Instagram?
Is generating more traffic to your website the primary goal, or are you looking to collect lead information and boost engagement on your posts?
Whatever your target is, there’s a specific type of ad to help you achieve your desired outcomes quickly.
Generally, you get to pick from the following types of ads.
Brand Awareness and Page Likes Ads
As evident by the names, these ads help you reach a wider audience base and increase the number of likes on your page or posts. They are especially beneficial for startups and businesses that are still in nascent stages.
Engagement ads are helpful when you want a particular post to be seen by maximum people. They also work wonders for promoting an upcoming event that you’ve already created on your page.
Website Clicks Ads
If you want to drive more people to your website, website clicks ads are the answer!
Facebook and Instagram allow you to embed a URL in the ad. When someone clicks on the ad, they’re taken to your desired page. You may use this type of ad to get prospects to visit a landing page or invite them to avail themselves of your service by driving them to an online signup page.
Lead Form Ads
When people click on a lead form ad, they see a form that has already been filled with the details they have shared with Facebook and Instagram, including their name, email address, and contact number.
This is an excellent (and painless) way of gathering lead information, on which you can follow up later. You may integrate a lead form ad with a tool programmed to send you an email or notification whenever someone fills out the form for added convenience. This means you won’t have to regularly retrieve Facebook and Instagram data manually.
Apart from page likes and event responses, you can use all these ads for Facebook and Instagram. Rest assured that users on these platforms will see your ads multiple times.
How to Use Facebook and Instagram Ads for Gym Marketing: 4 Factors to Keep in Mind
Selecting Your Target Audience
With 69% of U.S. adults using the platform, Facebook remains one of the most widely used social media channels. Instagram, on the other hand, is especially popular among young adults. 67% of people aged between 18 and 29 years use the visual platform.
To maximize your ad effectiveness and deliver personalized results, Facebook and Instagram allow you to use tons of filters when selecting your target audience. From age, gender, and location to household income and interests, there are several factors for you to customize.
While using these filters can be exciting, you need to be smart about it. When starting out, you’d want to stick to a few filters. You’ll have to analyze your ad performance and make adjustments until you find the sweet spot. Ideally, you should avoid selecting an audience that’s too broad or too specific.
Choose the Right Devices
The majority of users access Facebook and Instagram on their mobile phones. Hence, even if you only target mobile devices when creating an ad, you can expect to see fantastic results. Nevertheless, it’s better to experiment and find out what works best for your fitness business.
Leverage the Power of Visuals
With eye-catching images and interesting videos, you can take your ad performance to the next level.
Make sure you use high-quality, relevant images to maximize the chances of your ad’s success. For best results, you should avoid using text-heavy images. Fortunately, you can test the image before running the ad with Facebook’s text overlay tool.
Apart from this, it’s recommended to use captioned videos in your ads since many people watch videos without the sound on. This way, you can cater to the needs of all kinds of users without compromising your ad’s impact.
Analyze Your Ad Performance Regularly
It’s crucial to monitor your ads’ performance to determine what’s working and what can be improved. With Facebook’s built-in analytics tool, you can make necessary adjustments at any time to achieve the best results. For instance, if you see that a particular ad is getting a better response from females, you can adjust the audience to target females only.
That being said, as a beginner, you may feel overwhelmed not knowing what the benchmarks are and what insights you should focus on. With time, you’ll get the hang of it and might start enjoying using this incredible tool.
The Bottom Line
Now that you know how to use Facebook and Instagram ads for gym marketing, get ready to take the social media world into a storm and increase your following. Make sure your ads contain quality content and attention-grabbing visuals. You must also reach the right audience on their favorite platforms.
With regular ad performance analysis, you’ll be able to achieve your social media marketing goals effortlessly!