How to Organize Your Website to Attract Your Ideal Clients
We all hate traffic on roads but what if that same traffic landed on your website? I’m sure we would all get super excited if we were talking about traffic to our website instead!! But, to attract the right people, our Ideal Clients, in particular, we need to have a recognizable + attractive website. That is why it is important to organize your website correctly.
Hopefully, you are having the right traffic to your website. But in case you’re NOT, let’s talk.
FIRST, DO RESEARCH
Whenever we hear the word “Research”, we sometimes feel overwhelmed and think, “Ugh, how much research?” But before you freak out, let’s realize one thing: Research is going to save us from sudden failure.
Search each and every possible aspect of what your Ideal Client’s desires are and what they might expect from you.
- What’s their buying process? Referrals? Social Media?
- What are they looking for in a product or service like yours?
- How do they act when they support brands they love?
- How do they talk? Dress? Shop?
- What attracts them most to a brand?
CREATE AN IDEAL CLIENT BRIEF
Are you aware of how your Ideal Clients make buying decisions? How much do they spend and what background they have? These all questions that are part of creating a buyer persona, or Ideal Client.
Now, here are some tips on how to reach them…Traffic is hated on the road but loved on a website. Learn how to organize your website to attract your ideal clients. Click To Tweet
DEVELOP RICH CONTENT ON YOUR WEBSITE
Use your researched information to build nurturing information for your Ideal Client. Bring the freshness in your content that could attract these new + Ideal Clients. Learn the measure rules for the conversion rates of your website + keep updating your content posts.
VISIT THE SPOTS THAT YOUR IDEAL CLIENTS ARE AT
Now, the time has arrived when you need to promote your content. You need to choose the outlets which are most visited by your Ideal Clients. Engage the likely customers in speech communication such that they could highlight your expertise.
Develop a strong relationship with your Ideal Clients + connect with them. Now is the time to start developing a relationship with a Know-Like-Trust Factor.
INDULGE IN SOCIAL MEDIA
If you want to know your Ideal Client’s desires + lifestyle, then the one way that could help you is – Social Media. Facebook is a great tool where you could gather the best information of your target. It really is worth it to spend some time + research where your Ideal Client’s are on social media.
- Find out what pages they like
- Check their status + how they interact
- Review their complaints regarding (your service) + what their needs are
LEARN FROM PAST FAILURES
Overcoming from the past is always educational, and if you want to make a grand come back, then learn from your previous failures.
CREATE ATTRACTIVE + RECOGNIZABLE GRAPHICS
What attracts us the most at the very first interaction includes design. Start curating your graphics that you share on your site or on social media. Make them smart, attractive + recognizable to your Ideal Clients.
Before finally making the jump to create a new website, be focused on the Brand you want to convey through your website. Apply these tips and you will see a huge change in your website’s traffic.
No matter how much time you take while organizing your updated website just make sure that you show up with a BANG! Sign up below to DOWNLOAD YOUR FREE Resources!
If you are looking for some help in creating a website that attracts + connects with your Ideal Clients, we would love to help! Email us at hello(at)margauxagency.com to get the conversation going.