Building your brand on social media can be a daunting task for even the most seasoned marketers. Because of ever-changing algorithms and complex page analytics, effective social media management has become increasingly difficult. So what should you do? Given the importance of social media in our lives and the opportunities it provides for a brand’s professional reach, you’ll want to embrace social media as an effective tool to hit your business goals. If you can’t hit your social media strategies, it’s imperative to hire an expert who can so that you can focus on the other crucial parts of your business!
Hiring a social media expert to manage the strategic action items can easily resolve some of your time-consuming, marketing pain points. Unfortunately, some businesses underestimate the value of a social media professional and what they can do for your brand. This is usually due to a lack of awareness regarding the roles and responsibilities of a social media expert, so we’re here to clear that up! Read on to find out what exactly a social media expert does and how they can help your business:
Build an Organic Presence
One of the biggest benefits of hiring a social media expert is that they can promote your brand on social media in an organic manner. How do they do this? A social media expert is well-versed with how these platforms work. They stay up-to-date with the latest trends and can align the marketing of your brand with these trends accordingly. Such tactics can amplify the reach of your social posts and help you grow your audience.
A social media expert can rely on your brand story through the content and design of your social media posts. For instance, a social media professional understands the importance of a powerful visual. They also understand how a consistent theme and the aesthetic quality of your posts affect your brand message. Consequently, they make sure that all the content that goes on these platforms is aligned with your brand. This can help you distinguish yourself from your competitors and build a loyal audience.
Run Targeted Ad Campaigns
A social media expert will know how to use tools like Facebook Ad analytics. These tools are highly useful when running a targeted ad campaign on Facebook. They can help you:
- Achieve results based on the objective of the campaign. For instance, if your ad campaign has been created to drive more traffic to your website, then the ad will be displayed accordingly.
- Display your ad to a specific group of people that suit your customer profile. This helps you optimize your advertising expenses and limits ad viewership to individuals who are more likely to convert.
- Track the performance of the ad and the resulting engagement. This feature can help you improve your ad campaign in real-time and get better results. You can also understand your audience in a better way and use this information to design future ad campaigns.
Remember: While tools like Facebook Ad analytics are useful, they can also be very confusing. Understanding the cost structure of social media management and advertising is particularly difficult for a person that isn’t fluent in that lingo. Fortunately, a social media expert can help guide you through that, as they are aware of how social media advertising works and the costs associated with the same.
These costs can increase without warning too. Businesses that are unable to anticipate these changes have to deal with extraneous costs. Hiring a social media expert can elevate your worries and help you prepare for these changes in a better way.
Consistency is an important part of social media management. If you are only posting content once a week without any goal or intention…getting a positive response will be a challenge. Given the number of businesses that currently occupy the digital space, it’s also likely that your posts will get lost in the clutter. A social media expert can help you out here by creating a content calendar that allows you to post excellent strategic content on a regular basis.
If you are using a social media platform like Facebook, then you can schedule these posts for publishing at a particular time, as well. This usually depends on the activity of your followers. A social media expert will use Facebook Analytics to determine when your followers are most active. For example, if a majority of your social media posts are viewed at 8 PM, then a social media manager can schedule all future posts to be published at this time. This can have a significant impact on your engagement rates.
Manage Your Brand’s Reputation
A social media manager reviews every review or comment on your social media page. They also know how to communicate with your customers in a manner that represents the values of your brand.
What’s more, a social media expert possesses the experience required for managing a social media crisis. For instance, if your business becomes associated with a controversial issue, then you must get the issue resolved as quickly as possible. Failing to do this can cause harm to the reputation of your brand.
It’s imperative to hire a social media manager who understands the intricacies of brand messaging and how to eloquently speak on behalf of YOUR brand. This includes using the right voice and language to communicate with your customers. They must also be able to work with your customer support or PR division. This can help create a contingency plan for managing a social media crisis quickly and efficiently.
Wrapping It Up
Hiring a social media expert can help you harness the power of social media. According to a study, 77% of individuals between the ages of 18 and 64 use Facebook in the USA. 51% of 13 to 17-year-olds also use this platform. A social media professional can help you communicate with these individuals, build your brand online and optimize the use of your marketing budget while you take care of the other aspects of your business. Don’t let your social media fall to the wayside, let an expert help you achieve your target digital marketing goals!
Need some social media help? Then get in touch with us at Margaux Agency. We provide digital marketing services and specialize in social media management. Our team of experts can help you build a strong online presence on these platforms and grow your customer base.