GOOGLE HAS REPLACED “CONVERTED CLICKS” WITH “CONVERSIONS”
The converted clicks were the old metric that counted the number of clicks that lead to one or more conversions. From last 15 years, advertisers were using this metric to track the success of their ads. Google has decided to change that.
Google decides to replace the old converted clicks metric with the new, more sophisticated “conversion” metric Click To Tweet The conversion metric has been developed to provide advertisers with accurate data so that they can plan things accordingly. Earlier the converted clicks showed very little data, but the conversion metric not only shows the direct purchases but also shows data about the indirect purchases. Below is the infographics that will help you understand it better!
The converted clicks metric was unable to track which goal a user completed when an advertisers wanted to track multiple goals, however “conversions” can easily do that. Conversions not only show you actions taken by users online but also supports store visits and cross-device conversions.