Until now, Google only allowed a few celebrities, film studios & sports team to post social media style update about their activities directly to Google’s search results pages. But now even local business owners will be able to update their activities. Google has fully launched Google posts to most small business owners. It allows business owners to post to their audience directly within the business listing & local knowledge panel.
It is going to be really helpful in luring more traffic to the site. Google experimented this feature during the US elections and it turned out to quite successful. After all who doesn’t want updated info, right in the search results?
If you are a small business owner, you might want to test out this new feature. First, it’s FREE and second, it has proven to be very successful. Here are ideas that Google gave on what to post:
- Share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.
- Promote events and tell customers about upcoming happenings at your location.
- Showcase your top products and highlight new arrivals.
- Choose one of the available options to connect with your customers directly from your Google listing: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.
To get started, just follow these steps on a desktop:
Sign in to Google My Business. If you have two or more locations, click Manage location for the location you’d like to manage, which is the little building icon.