Is paid advertising a part of your strategy? If so, you’ll need to watch out Facebook implementing an ad size change on mobile starting August 19th. The ads you’ll see on your Facebook mobile news feed will be shrinking in more ways than one.
This is part of an adaptation to the new Facebook design that was introduced earlier this year. The bigger picture goal is to reduce the ads’ intrusiveness to users.
The most noticeable aspect of this Facebook ad size change will be the reduction of the primary text. Seven visible lines will be going down to three before you hit “See More”. The other change is that the maximum height of photos and videos will be shorter, going from a 2:3 aspect ratio to 4:5. If you end up taller than that, you’ll get masked.
What does this mean for marketers?
It means you’ll need to make sure those three lines stand out. Make sure your copywriters and strategists are aware of this update so they know what to do. Share some resources on how they can captivate users in those few lines. Overall, you’ll need a “less is more” approach.
Image via Facebook
Since your images and videos will be shorter, make sure your material looks just as aesthetically pleasing while shortened. Sometimes, fonts and faces can dramatically change when compressed. If you really can’t fit all your content into a shorter image, there’s always the option of using the Carousel. Also, since your image is closer to a square, you can use the same materials for Facebook and Instagram.
This update could allow users to view more ads since the shorter length will allow more ads to fill up our feeds. If you can figure out how to get your point out in less space, this could be beneficial.
At Margaux Agency, we understand that sometimes “less is more” and can help your brand adapt to changes and trends. A Facebook ad size change will impact your marketing, so it’s important to catch on. Contact us today to learn more about our digital marketing services!