Digital Marketing Services | Margaux Agency

Digital Marketing Services

Expand Your Target Audience with Digital Marketing Strategies

(562) 317-4844

digital marketing

What Is Digital Marketing?

When you’re running a health and fitness center, you’re always on the lookout for new members that can help your business grow. There’s a lot that goes into attracting new customers and making sure they stay loyal to you. Digital marketing for gyms can help your business stand out in this competitive industry.

You need a marketing agency that can help you formulate effective digital marketing strategies. This way, you can focus on providing an all-encompassing solution to your prospective customers. Luckily for you, our team of experts will do the heavy lifting for your business so you can establish credibility with your audience.

In 2019 in the United States alone, the digital fitness industry climbed to $3.6 billion dollars in revenue.

fitness industry marketing

Get in Touch with Our Team of Experts to Optimize Your Email Marketing Strategy

Why You Should Choose Us to Elevate Your Online Presence

Here at Margaux Agency, we take time to get an in-depth understanding of your services and target audience to help your business become successful with our effective fitness marketing strategies.  

Our services are based on the following core principles:



The only effective way you can build credibility with your audience is by providing them with useful and engaging content that answers their questions about fitness and health. We’ll help you create informative social media posts and blogs for your website so you can get new members and grow your business.


We are committed to the satisfaction of businesses that work with us to improve their online physique. We offer personalized services so we can create meaningful and long-lasting relationships with our clients.


We understand that digital marketing for gyms and fitness centers covers many aspects. We always keep our clients’ target audience and marketing goals in mind to ensure that we can exceed their expectations and add value to their customers’ lives.

More than half of all online brand discovery occurs in social media feeds.

Digital Marketing Services We Offer

There’s no denying that as the world progresses, digital marketing strategies will continue to evolve. Let’s take a look at some services we’re offering our customers to help them gain recognition in the fitness industry:

Social Media Marketing

We provide social media marketing for fitness centers to help boost your online presence. When it comes to promoting your brand on social media and expanding your target audience, there’s a lot you can do. We’ll help you create engaging content that you can post on social media to gain traction for your gym and fitness center.

Here’s are some of many ways our social media marketing strategies can help you:

  • Drive organic traffic to your website without having to pay money for Google Ads
  • Increase your brand visibility and awareness as social media happens to be the hub of a global audience.
  • Improve your sales performance in different segments
  • Create opportunities for better interaction so you can increase your profit margin
  • Achieve favorable results that will draw more and more members to your health and fitness center

Search Engine Optimization

Patrons are always looking for the best gyms in the area so they can get started on their fitness journey. You need to devote a significant portion of your marketing efforts to search engine optimization. When you rank high on search engines, you’ll easily create more visibility for your brand and become accessible to the right people in your community.

Some common tactics for local SEO that we’ll be using include:

  • Making sure your business has listings in all the prominent channels and locations
  • Optimizing your website and content with relevant and local keywords
  • Employing link building strategies with businesses, groups, and relevant local directories

Email Marketing

If you didn’t already know, email marketing can help you target your consumers with a commercial message via email. This can help you promote your business, increase customer loyalty, and drive sales. Our email marketing strategies incorporate principles of segmentation, consent, and personalization.

Emails are an effective form of communication that can help you create a certain degree of intimacy with your audience. We’ll help you leverage amazing email features to achieve the following 3 objectives for your fitness club:

  • Member loyalty
  • Conversion
  • Brand visibility and awareness
fitness marketing strategies

Pay-Per-Click Advertising

Pay-per-click advertising can help any business grow and generate leads. We can help optimize your advertising efforts to increase brand visibility and even drive foot traffic to your local business. If we choose us to formulate your PPC advertising strategies, we can help your business gain access to unique opportunities:

  • PPC marketing allows you to gain visibility and reach your prospects at the right time. We’ll help bring interested members to your website and generate leads at an affordable price.
  • We’ll also help your business connect with online users who are actively looking for your services and provide them with offers that are relevant to their search queries.
  • After creating your new campaigns, we’ll ensure that they continue to stay effective by managing them regularly.


Navigating Social Media Advertising

Live-Streaming Fitness Classes

In light of COVID-19, business owners in the fitness industry are turning to social media to keep their business running. There’s no denying that COVID-19 has brought about a wave of certainty in many industries across the globe. It has definitely caused people to rethink how online marketing can be utilized to keep customers safely engaged and build a deeper connection with them remotely.

Five Digital Solutions That Can Help You Grow Your Fitness Business

Finding the right digital marketing strategy for your health and fitness club isn’t easy. There’s no one-size-fits-all solution. It’s a rigorous process of figuring out what works for your target audience and what doesn’t. You need to take your brand values and personal skills into account before you can identify the right fitness marketing strategies.

Top 5 Ways to Market Your Fitness Business When Reopening

There’s no denying that COVID-19 has created many challenges for the fitness industry – gyms, studios, and health clubs in particular. The pandemic has encouraged business owners across the globe to find new ways to keep their customers engaged. If you own a health and fitness center, you may have had to close your doors to the public with no clear future for re-opening.  

The New 2020 SEO Formula for Fitness Centers & Gyms Brands

Here are five key factors that fitness centers and gym owners must consider to optimize their websites for better ranking in order to gain maximum visibility and attract a large number of customers.

Optimize Website & Maximize Conversions for Fitness Centers and Gyms

Fitness centers and gyms can gain a lot by establishing an online presence for themselves. But creating a website isn’t enough. You also need to optimize the website to maximize conversions. 

The Latest Search Trends for Fitness Studio Centers

As a fitness studio owner, you must keep a close eye on the latest search trends for fitness studio centers, as they provide valuable insights into your website’s performance. Search trends are popular search terms that users enter in Google, Twitter, Facebook, and other online platforms when looking up information online. The information on the latest trends can be used for creating effective online promotional activities. 

Fitness Studio Digital Marketing – 5 Tips from the Experts

With people becoming more health-conscious in the last decade, there has been a considerable rise in the number of fitness centers. As a result, your fitness studio digital marketing should be comprehensive enough to attract customers and generate revenue. Especially as businesses begin to re-open and safely operate after COVID-19, fitness studio digital marketing is an extremely effective way to promote your business to your target market and make a mark for your fitness studio in a competitive industry. 

What The Impact of COVID-19 on the Global Market Means For Marketers

Wondering how COVID-19 has affected the global market? Here’s how coronavirus has impacted the global market and the best way in which you can deal with it.

5 Ways to Optimize Your Email Marketing Strategy

Now that we’re living in a fully virtual business world courtesy of COVID-19 lockdowns, it’s the perfect time to reevaluate your email marketing strategy. Email lists can be a daunting task, you may be thinking: How do I get people to subscribe? If you’re interested in elevating your email marketing game, keep reading!

3 Tips on What to Post During COVID-19

Wondering how to increase engagement with your target audience during the COVID-19 pandemic? Here are some handy tips to help you produce relevant content during the coronavirus lockdowns.

Digital Marketing Strategies Can Help the Fitness Industry Grow

To keep your business profitable in the long run, you need to build fitness marketing strategies to generate more leads and more memberships. But you can’t achieve this overnight. There are some steps you need to follow to boost your marketing efforts and get closer to your goals.

Here are some benefits you can expect when you allow us to enhance your business’ digital marketing portfolio:

  • Staying in touch with new and loyal members
  • Increased member loyalty
  • Adding value to the lives of your members
  • Nurturing quality leads to conversion
  • Building brand awareness

Add retargeting pixels to your website & connect with recent site visitors.

Get Started Today!

More and more people are gravitating towards taking charge of their health and getting in shape. Gyms and fitness clubs need all the help they can get to gain recognition and get the word out about their businesses.

We genuinely care about your success. With our holistic approach to digital marketing for gyms and fitness centers, you can optimize your online channels and create valuable content consistently. We pay attention to the feedback and complaints of our clients so we can keep making improvements and adapt to the ever-changing world of online marketing.

Interested in making the most of your online presence? Get in touch with our team of experts now to take advantage of our ever-evolving fitness marketing strategies!

“I would highly recommend any company to work with Margaux Agency.

Our team has recently partnered up with Margaux Agency on an event we were a part of that was very last minute. This was a huge opportunity for our company so we knew we had to get it right from all angles. We had a very tight turn around time to get marketing pieces together, a new web landing page, social media content, as well as designing our event space. ”

Case Study

Jennifer Karsting, Co-Founder | ÉLEVÉ Health