Crisis Communications Coronavirus COVID-19 | Margaux Agency

Crisis Communications During Coronavirus COVID-19

In the wake of COVID-19, every business in every industry is facing uncertain times as we brave this new world together. We want to help your business stay afloat through consistent communication strategies and digital marketing management so that you can focus on the things that matter right now.

SERVICES

We Can Do It All

As marketing aficionados and PR pros, we know the vital importance of being proactive during a crisis. As we face a global human safety phenomenon, support and communication are paramount to a brand’s survival. Our team is excited and ready to help lift your brand up through any marketing roadblocks you’ve been faced with – from tailored content creation to crisis communication. Now more than ever, your audience wants to rely on your services or information and has the time to engage with you. Don’t miss this opportunity to build trust with your consumers!

Content Creation

Need timely and engaging content that captures the attention of your audience? We got you! Our in-house copywriters and designers effectively produce informative and beautiful graphics, website content, captions, blogs, and articles that are specifically curated to how your business is being impacted and what your audience should know at this time. 

CRISIS COMMUNICATION PLANS

We can manage, mitigate, and proactively respond to any PR communications needed at this time. From carefully crafted responses to writing and sending out press releases, we have plans in place to assist brand’s get back on their feet in the midst of chaos. 

Social Media Marketing

Now is the time to invest in a solid social media marketing strategy! With everyone on their screens, you have a rare chance to build strong relationships via social media platforms. Our team of content strategists will produce a comprehensive social media calendar just for you, complete with scheduling, tailored platform approach, and community management. Talk about taking a load off!

Email Marketing

Keep your audience informed of your latest business developments with consistent email marketing campaigns. Our team can diversify each campaign from helpful lifestyle tips to special deals or promotions you’re offering during the quarantine.

Website Updates

Don’t fall behind on keeping your website up to date! Your business and brand reputation will rely on it. We can handle all web design and development updates including pop-ups, new information forms, and page additions. 

THE MARGAUX FORMULA FOR SUCCESS

Proven Process

Here’s our tried and true process that we implement at the heart of every project to help our clients achieve their desired results. You become our teammate as we collaboratively make marketing magic happen. We firmly believe that when you win, we win. 

RESEARCH & DISCOVERY

Before we get our hands dirty with any of the fun stuff, we diligently research your brand from the inside out with a Discovery Session. We take time to understand the landscape of your industry, competitors, your target audience, and your branding so that we can speak on behalf of your brand fluently. 

CREATE & ORGANIZE

Once we understand your brand’s goals, we hit the ground running with making comprehensive roadmap plans for each specific platform for optimal success – from social media to website updates. Our team will work to create a comprehensive calendar including all content suggestions, graphics, and copy so that you can see exactly what will be implemented and when. 

EXECUTE & MONITOR

After all content suggestions are approved, we switch gears into scheduling and community management. A common mistake brands make is that once something is posted, they forget about it and move on – a critical missed opportunity. Our team not only handles scheduling, but we dig into actively engaging with your community to build strong relationships and brand loyalty. We keep tabs on success metrics and build off the wins. 

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The term “social distancing” has now been upstaged by “self-isolating”, “quarantine”, and “lockdown” as the entire WORLD has been encouraged to stay inside in order to prevent the spread of COVID-19. Although times are hard, there is no shortage of tools to connect us. Now more than ever is an opportune time to strengthen your community by engaging your audience with virtual events!