Health Event Activation
Medical & Wellness Equipment
Learn more about how we helped generate thousands in new monthly revenue–way above expectations.
ÉLEVÉ Health is a distributor of advanced wellness technologies, including Hyperbaric Oxygen Therapy chambers, Pulsed Electromagnetic Field Therapy systems, and Low-Level Light Therapies. ÉLEVÉ’s goal is to provide education, technologies, and health services to the corporate wellness community. They hope to educate the public and implement these technologies as staples in the medical and fitness communities.
This was ÉLEVÉ’s first showroom experience and at the NFL Combine, so they needed all hands on deck in order to impress attendees. With a tight turn-around timeline of 2 weeks to make magic happen, ÉLEVÉ Health needed both physical assistance with setting up their Health Event Activation at an NFL Combine showroom. Plus an entire social media campaign with assets rolled out to create online buzz and to connect with attendees.
Another challenge ÉLEVÉ faced was that although their products are beneficial, each therapy system is an expensive investment. The Margaux Team had to be strategic with the marketing intention in order to appeal to decision-makers in the athletes’ life (agents, coaches, parents). All while still being appealing to the young athletes themselves.
Margaux rose to the occasion by providing the following solutions:
- Created the ÉLEVÉ Health brand style guide complete with a sleek, newly designed landing page specific for capturing information for new potential leads.
- Designed the floor plan for the showroom with all physical dimensions, props, and banners in mind.
- Ordered all branded materials for the event and coordinated for on-time arrival.
- Strategized and managed a day-by-day social campaign calendar for a total of 17 days: 5 days pre-event and 5 days post-event.
- Created diverse social media content across all platforms including Instagram, Twitter, Facebook, LinkedIn.
Profile Reach on Instagram
Profile Impressions on Instagram
Growth Rate Increase in 2-Weeks
Page Impressions on Facebook
Impressions on Twitter
JENNIFER KARSTING | SR. VICE PRESIDENT, OPERATIONS