Fitness Event Activation Popup
Boxing Inspired Fitness
By combining experiential, influencer, and social media marketing, Margaux Agency was able to boost this BOXHAUS event to the max!
BOXHAUS is a physical fitness center located in Newport Beach and Long Beach. They serve to challenge others to become the best versions of themselves through a healthy and active lifestyle. Their main ethos puts a modern twist on boxing and encourages everyone to try it no matter what shape, size, or gender you are. They have a dark bag room with fun music and amazing instructors, as well as an echo chic boxing ring that is perfect for private training sessions.
BOXHAUS was looking for a partner to amplify their grand opening fitness event at 2nd & PCH in Long Beach. Looking for a high attendance rate and buzz factor, BOXHAUS wanted to utilize the power of social media marketing to create a fitness, health, and wellness event people would be talking about long after the workout was complete. Combining experiential, influencer, and social media marketing, Margaux Agency was able to boost BOXHAUS in all the right ways on their big day.
The event faced some physical challenges due to the fact that it was in a small outdoor courtyard in the mall, creating challenging setup and possible cramping with 5-6 partner booths surrounding the space. The list of partners and sponsors was ever-growing, at the end reaching 8 partner brands, so keeping track of who was involved and to what capacity was critical. Additionally, some influencers who were slated to attend had scheduling conflicts, so with just days leading up to the event, there were last-minute cancellations and changes in attendance.
Margaux Agency was able to provide a stellar experience for all event attendees by researching and pairing the event with value-aligned fitness & wellness influencers, getting beloved brands like Nike and Sephora to submit products for influencer gifting, handling all influencer relations and contracts, branding and promoting the event, targeted social media marketing efforts, and nurturing relationships with all attendees, brands, and sponsors post-event.
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Impressions on Twitter
Margaux Agency has been an incredible asset in improving our social media presence. They’re great about taking our ideas and goals and turning them into engaging social posts. It’s great to have such a talented and dependable social team because it frees up my time to focus on other marketing channels. I highly recommend Margaux Agency for social media marketing!”
STEVIE MERSOLA| DIRECTOR