Concept construction company brand identity, logo design, and marketing materials. With our inspiration board, we found we wanted to create a logo that felt isometric to connect with structure & depth. Then, we wanted to choose a modern color palette.
The connection with the hexagon is both a masculine and feminine shape so the whole branding didn’t feel to swayed in either direction. Although construction is seen as a male dominated industry, women tend to be the main buyers in ordering renovations and bringing ideas to life. This element helps connect to the client.