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PPC Ads | Look Beyond Top Metrics

Your call-to-action (CTA) determines which sales funnel would be better for the potential customers because it’s never “one size fits all”. You have to set a specific line which your users can follow and you have to test it out and ensure that it’s working well before you launch the campaign.

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Ultimate Entrepreneur SEO Guide

So, you thought SEO is a simple game of choosing the right keywords and your website would show up among the top search engine result pages? The notion could have been true if Google, Bing and other search engines worked as you wanted them to. Sadly, they don’t.

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