BEING BOSS: THE ELEVATOR PITCH FOR MODERN ENTREPRENEURS
As a creative entrepreneur, it’s easy to get stuck in the idea branding your business is all about the visual elements. However knowing your business & how to talk about it, helps people understand your brand as well. After working on your business plan, you can gather the answers needed to craft an elevator pitch. Having an elevator pitch shows you understand your business. You will find it useful in small talk with friends, random acquaintances & potential clients or customers. It also helps you decide which parts of your company to leave out. Not everyone needs to know about. Things like a new app that helps your productivity or that you travel to Europe twice a year on buying trips. Awesome, but no need to share for the quick response.Your elevator pitch should not only be short, it must be clear. Click To Tweet
Next time this question comes up, you should be ready to give a quick & concise answer. Why? Because the person asking isn’t wondering what your whole business plan is, but rather, the core of it. Sum it up. The U.S. Small Business Association (a great resource!) has a neat article with 20 questions to ask before starting a business.
This question will come up more times than you’d think. Which is great! It shows people are interested in what you do. I’ve put together a worksheet to get you going. The Elevator Pitch Worksheet by the Margaux Agency. Sign up here to receive it!