There’s no denying that COVID-19 has created many challenges for the fitness industry – gyms, studios, and health clubs in particular. The pandemic has encouraged business owners across the globe to find new ways to keep their customers engaged. If you own a health and fitness center, you may have had to close your doors to the public with no clear future for re-opening.
Luckily, social media has provided ENDLESS opportunities to keep your brand alive and in front of your customers. With a little bit of creativity, you can forge a digital connection with your target customers online and keep them loyal to your business no matter what the future holds.
In this blog, we’ll take a look at some tips on how to market your fitness business when you finally reopen. These tips will help you create effective online fitness marketing campaigns and establish credibility.
1. Make the Most of Your Online Presence
It goes without saying that having an online presence is crucial for any business. Online fitness marketing is the easiest way you can put your health and fitness club on the map. You need to ensure that your prospective gym members can discover you when they search for local gyms.
During the lockdown, most businesses invested their time in evaluating and optimizing their online presence. If you want your members to grow, you need to make the most of online platforms and spread the word about your services.
Work with a design agency to make sure your website is easy to navigate, user-friendly, and informative for your audience. Since a huge number of people search for businesses online before considering them, you need to create a great first impression. Include your location, facilities, and hours and get your website optimized so it can rank higher in search results.
2. Take Advantage of Local SEO
Local SEO is known to be a cost-effective form of online fitness marketing. It’s free and can provide huge returns on investment if your website ranks high for local searches. Did we mention it’s free? Most people use keywords like ‘gyms in (city name)’ and ‘gyms near me’ when they’re looking for gyms in the area. These keywords are extremely competitive. If you want to optimize your website for local SEO, here’s what you need to do:
- Set up a Google My Business page
- Build lots of local citations
- Have a consistent name, address, and phone number on all your webpages and citations
3. Nurture Leads on Social Media as a Part of Your Online Fitness Marketing
Providing your customers with a positive experience so they can generate word of mouth for your business is important. But you should also take advantage of your social media pages to reach out to your prospective members. You need to have an eye-catching and engaging social media presence if you want your target audience to notice you.
Treat your social media platforms like they’re your business cards. Make sure you’re always creating high-quality and engaging content to promote your services. You should also think outside the box to create posts that appeal to a specific group of people. This will help you generate leads a lot faster.
It’s no secret that the post-COVID-19 world will definitely not be the same. You need to show your customers that their safety is your ultimate priority. Let them know how you plan to comply with safety regulations once your health club reopens. This will allow them to feel more confident about choosing you over your competitors.
4. Use Content Marketing to Get the Word Out
As we’ve established, fitness-related keywords can be increasingly competitive. This is why you need to make the most of them when you’re using content marketing to build awareness. You need to target keywords that are fitness-oriented and local so you can rank higher.
If you rank for a general keyword like ‘best HIIT movements’, you won’t be able to get a lot of targeted results. Most people that visit your website for that keyword won’t be local users. It’s imperative that you create a blog and start writing about fitness topics that are relevant to your community.
You can also prepare content that targets widespread audiences if you want to market your business on other channels. You can share these blogs on your local forums and social media pages. Moreover, you can even email them to your existing members to stay connected to them.
5. Create a Referral Program For Your Gym or Fitness Studio
It’s worth considering that often, your gym members can be your most effective marketers. When you focus your efforts on providing invaluable experience to your members, they’ll spread the word about your business. You can also provide them with various compelling incentives to refer you to their family and friends.
In addition to creating an online fitness marketing campaign, you can create a rewards system where every member that refers you to a friend gets an interesting offer or discount. This can be a surprisingly easy and effective way to get new members to join your gym or health club. If you provide the right offers and rewards, you’ll be able to grow your business in a very short time at little to no cost.
Let’s take a look at some ways you can set up a referral program:
- Communicate it to your existing members via email
- Send out referral cards
- Get it built into your health club’s mobile app (if you have one)
You need to make sure your members know about your referral program if you want it to be successful. You can display signage in your club, post about it on your social media apps, or tell new members about it when they’re signing up for a membership.
Final Words for Online Fitness Marketing
The COVID-19 crisis has profoundly impacted most businesses across the globe, not just the fitness industry. It has encouraged business owners to think outside the box and welcome new ideas when it comes to online fitness marketing. Ultimately, your business is worth evolving your model for. So why not lean into digital marketing strategies from industry pros, like us, who want to help your fitness business grow?
We hope you found our six tips extremely helpful for your gym or health club!
Want your business to get the brand recognition and customer loyalty it deserves? We can get you there! Get in touch with Margaux Agency by heading to our website and setting up a strategy session with our talented team of fitness and wellness brand experts today.