To have a brand that is attractive and helps your message to be effective, you need to go that extra mile and know your target market better. Unless you are well versed in the nature and psychology of your target market, any metrics you claim are mere semantics. But, today, I want to share with you 4 easy ways to find your target market.
If I were to ask you who your company’s target market is, would you be able to answer? Knowing the answer to this question is crucial to the success of any marketing strategy. But what if I asked, “Why are they your target market? What are the problems the market is facing? What are the things this type of market trusts and distrusts?”
Not knowing the answers to these questions is ok because you are not alone. But hey, it’s not too late to figure it out!
Gear up as we take you on the journey to knowing your target market better.
4 Easy Ways to Find Your Target Market
First things first-identifying people who are part of your target audience. Start writing answers to these few questions:
Who are the people you are trying to reach?
Who are you trying to sell to?
Who are you marketing to?
You should know your targeted people through searches they make, websites they visit and apps they install. Uncover whatever they are doing in the digital world to know about their nature better.
1. Conduct qualitative surveys
You can always complement your quantitative research with a qualitative one. This implies that while not making the data as a prime objective, you can get detailed insights about the psychological makeup of your audience. Always try asking questions like “what does our brand means to you?” or “how you felt about our offer?” to gather more qualitative inputs coming your way.
2. Pay attention to your competitors
Your competitors are your contenders for some strong good reasons. They might have already done market research on which you are just starting up. They might have even put your strategies into action years before you thought of them. So, it is important to know if they are targeting the same audience or not. You should observe them and learn from their mistakes and successes.
3. Never ignore social conversations
You should always use social media platforms to know what your audience or customers are talking about online. It is always a good proactive move to know what trending topics they are following and whom they are usually interacting with and the reasons behind it. You can always take an example from other brands that emerged successfully following this particular step.
4. The biggest room is the room for improvement
No matter how hard you try, you will never get to know your target audience completely. It’s true! So don’t beat yourself up over it. Even if you do gather the basics of them, the target audience will evolve and change with the shifting market trends. So, it is always good to keep some room for improvement and change. Allowing breathing room in your strategy will allow you to understand your audience better while getting ready for the change beforehand.
Though all of these methods might prove to be helpful, none of them gives a perfect portrait of an exact target audience. You should remember that people are too diverse and unpredictable for any static assumptions. To keep abreast of the diversification, you need to collect your sources from different channels. Only by merging them into a comprehensive multifaceted vision, you will be able to better shape your brand for the audience you are catering to.
Think you need help really nailing down who your target audience is? We can help you with that. Our team does lots of research and development to be sure to get you noticed by the right eyes.
Got a question? Want to chat some more? Leave a comment below.
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